Our Founder

Evana MaggioreEvana Maggiore led a colorful life and left us a legacy that is at once soulful and stylish. A native of Boston and a graduate of UMass Amherst, she was a professional image consultant who expanded her business to include Feng Shui. Together with her dear friend Louise Elerding, she worked to create Fashion Feng Shui®, the first practice that connected the art of Chinese placement to fashion and personal style. She was an esteemed lecturer and inspiring teacher, bringing Fashion Feng Shui® to hundreds around the world. In 2001, Evana established the Love Yourself! Project, an annual day of holistic pampering for the guests of the Boston-based women's shelter Rosie's Place. She was a certified image professional, a charter member and vice-president of the Association of Image Consultants International, a member of the Fashion Group International and the International Feng Shui Guild, and a beloved colleague, friend, sister, wife and mom.

Evana fought a long battle with ovarian cancer and we lost her in 2013. Please consider making a charitable donation to the work of her oncologist, Dr. Alexi Wright. Dr. Wright’s research focuses on improving patient-physician communication, developing better treatments for gynecologic cancers and ensuring that cancer patients receive the kind of medical care that they want at the end-of-life. If you would like to honor Evana and help Dr. Wright in the process, please make your check payable to the Dr. Alexi Wright Gynecologic Oncology Research Fund, in care of Dana-Farber Cancer Institute, P.O. Box 849168, Boston, MA 02284-9168.